Creating content ..
Creating great content for your website or blog is essential for great rankings and adding value for your visitors. So how are you going to do it? If you are already an expert in your field then you may have a mind full of great ideas already. If not how will you find enough information to write about?
Fortunately creating content is easier than you think. You have a few options.
You can of course write it yourself. Gather ideas by reading all the information you can find online or in print. Then put the ideas in your own words and organize it into a great few paragraphs. 500 – 1,000 words is best. Do not copy and paste articles you find online EVEN if you buy the rights to use the information such as with PLR (private label rights) articles. Google will not give you high rankings for just repeating someone else’s posts. You can however use PLR articles to your advantage if you rewrite them. You can do this yourself or use a program like Spinrewriter I use it and it does a good job at “spinning” articles and letting you create multiple versions of the same article that you can use. Since it is computer software you will need to reread and correct any errors and make sure the article makes sense.
Another option for creating content is to hire a writer. This is much less expensive than you think. You can have SEO filled keyword articles written for just a few dollars each. I have used Fiverr.com and Gigbucks.com. Just get one or two articles from people with good rating until you find one that does what you need at a great price.
The best content you can get of course is something you write yourself from your own experience. If you can help someone with your experiences then you have given them value and that is the purpose for creating content to begin with. Your goal when writing should be help solve a problem, find a solution, give helpful advice, or even help someone avoid a mistake you made in the past. Put your visitors interests first and you will be successful.
I start many times by using the Google keyword tool. Find keywords that relate to your subject or blog theme and then try to write an article around that keyword or keyword phrase. If you do a great job your article will move up the rankings and you will drive more traffic to your site or blog.
You can also get feedback from your readers and cultivate ideas from there. A feedback post may spark a great idea that you otherwise would not have thought of.
Another idea for creating content is to browse Yahoo answers for question related to your industry. You may see questions that you have answers to. Why not pose that question and answer it on YOUR blog. You provide a service and YOU become the expert.
Reviews are also a great tool in creating content. Simply pick a product or service that is related to your theme, study it and write a review on the features and benefits or the things to watch out for. Your readers will love you for posting an unbiased review of a service or product they were thinking about. Before I buy a service online I check Google for reviews. Up Up Up goes your rankings.
All in all the secret to creating content, GREAT content, is to help others. Solve problems and offer help and the content will flow easily. Your reputation as well as your ranking will get better and better.
Good luck and keep writing.