MLM Online Marketing – Secrets from Insiders
First what does it take to be a top 10 income earner? In most MLM marketing companies it takes over 100 personally sponsored reps or sales people directly below you. Your MLM marketing company may not have told you this but most of the top earners did not sponsor just a few reps and then all of a sudden they have a huge down line built.
Of course it is difficult to get to a number like that by direct contact but ONLINE you have a much better chance. Online you are on a level playing field with everyone else. If you learn the secrets of MLM Marketing.
Successful MLM leaders have a system in place that works and they use it over and over. A system for online lead generation is as follows.
- Start a Blog
- Write Great Content
- Capture & Funnel Leads
- Monetize the Leads
- Introduce them to your Primary
- Provide Training
- Help them earn their First Check
Now lets go into a little detail on these:
Start a Blog
A Blog is one of the easiest things you can do and all the big money earners have one. Blogs usually rank better than websites and Google likes them since the content is updated regularly. Your Blog should of course be related to your niche and it should provide value. I cannot stress enough that you MUST offer value to your readers or they will just get it somewhere else. Most people are on Google for information, not to buy something. They buy after they get the information they wanted.
A Blog also helps to build your credibility. You become the go to person on a subject and once you build trust and offer value, you will have people eager to hear what you have to say when it comes to an opportunity.
Write Great Content
THE best way available to get leads for the least cost is to write great content. Google loves well written articles and the reward you with high rankings for your keywords. The key here is to have value in your article. If you just have a lot of words with keywords sprinkled throughout you will not get the best rankings. Give your readers value and helpful advise. Once again if you help others, you will be rewarded.
Capture & Funnel Leads
Capture or squeeze pages are the most used and effective tools for peaking the interest of prospects online and getting them to give you their email address so you can contact them. The largest and most successful is MLSP (my lead system pro). MLSP gives you training as well as your prospects on MLM success tools and tips. You get tons of training and lead capture tools. Another one if your primary company is Empower Network is Simple2Advertise. Exclellant Graphics and they also provide some co-op advertising sources. Both of these also have affiliate opportunities.
Another great tool to capture leads if you use WordPress is the WordPress Subscription Plugin It allows you to easily capture the email addresses of your site visitors and add them to whatever email software you use now like Aweber.
Once you have the leads you should be sending them regular follow up emails. This can all be done automatically with Aweber. Regular follow up emails that offer help, advice, training, and affiliate add on opportunities for them, will keep them interested.
Monetize the Leads
This is a secret of online marketers of MLM that are successful. If you help them get what they need, be it training or tools for success, AND you are paid by the tools or training providers then you have helped your prospects and earned money EVEN if they never join your primary MLM company. Imagine that, they don’t join your MLM but you still get paid for helping them.
How do you do that? Well the above examples are 2 ways. MLSP and Simple2Advertise pay you a referral commission for all sales. On top of that join a company like ClickBank and choose products or tools that help people learn to market or help them with their website, and Clickbank will pay you for your affiliate sales.
I also use RapBank for my WordPress Blog and it generates and displays ads on my site related to my theme and it is free!
Introduce them to your Primary Company
After and ONLY after you have built trust with your readers, then it is time to give them the opportunity to join your primary opportunity with you. It should be an honor for you to let them join. After all you will not just work with anyone. Why waste time on tire kickers? Only work personally with those that really want change in their lives.
Many MLM’s forget this part. Ongoing trainings and video seminars or meetings locally will help keep your sales force pumped up! It is so easy to have tons of training available online that you always have something to offer. MLSP has tons of training video’s for your free use.
Help them get a check!
This step is the MOST vital. If you sponsor someone and they earn a check, especially within the first 30 days, they will be pumped up and work hard to earn the next one. Reps who earn nothing after 60 days are usually gone!
Follow these steps and you will build a business that lasts not just a temporary down line.