Tag Archives: blogging
Blogging to Promote Yourself
What is Blogging?
The website you are reading now is a Blog. A Blog is simply a website that is easier to update for the owner and allows for readers to interact by posting replies and/or questions. Whether you are a consultant, adviser or an expert in your field, Blogging by using great content will help you get recognized and respected online. Yes Blogging can help promote yourself. What will your customers think? Well aren’t your customers really buying you? I’m sure that whatever service or product you offer your customers can get it somewhere else but they buy from you. They may just like you or maybe they respect your opinion enough to trust your judgement. Isn’t that our ultimate goal?
 Blogging for Self Promotion
The more you Blog, and the more you try to actually help those that read your posts, the more successful you will be. This is really the key. Actual relevant help for your readers. If you are providing quality original content then Google will rank you higher for your niche and you will get more traffic. We all know traffic equals readers and readers buy from people they trust. They buy from those that have valuable information and are experts in their field.
So if you want to be the respected expert in your field you have to keep learning and keep providing value to your readers. Your site may be designed to sell a product or just let people get to know you. Either way be personal and have genuine empathy for your readers and what they are looking for. Blogging is such an easy way to stay in touch and update your readers as you learn yourself. Are you in the internet marketing niche? then show your readers what works for you and things you tried that did not work. Do you sell insurance? Then let your readers know that you will help them find what is best for them and their families and NOT the policy that your company wants you to push.
You can monetize your Blog as you go by adding affiliate products that you are confident enough in to recommend to your readers. You can get a great Blog to get started that is already set up and ready to go from Empower Network.
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Blog Posts – your key to long term traffic
Blog Posts should engage the reader
To often blog posts by new bloggers start off trying to convince you to buy. Your readers are not viewing your blog to be sold, they are looking for information. When people search on Google they do not type “sell me something”, they search for information. Most times the information is to solve a problem or a route to a goal.
Use blog posts like you are talking to a friend. Find out what the friend needs and try to offer some help to get them what they need. If your blog is about fishing then don’t start the blog posts with buy my newest lure. Instead offer a valuable resource such as where to go on a fishing vacation. Give readers resources they can use.
Blog posts should offer solutions
Giving readers resources and tools or tips shows them that you have their best interests at heart. That you are the go to person when it is time to get some advice. If your blog is about internet marketing then offer some free tools that you have used yourself that produced results. The tools may not even be free but if you used them show your readers the results you received good or bad. People will come back to your blog posts if they find help and guidance there. If they do find what they need without a sales pitch then they will start to trust your opinions more and your credibility online improves.
Blog posts should contain value
This takes us to value. Your blog posts should offer value. How do you do this? Like I stated above you can give helpful suggestions, free tools, resources etc. You do not have to give everything away. We are not in the blogging hobby, we are in the blogging business. So you can be an affiliate for the products and services you offer on your blog posts but you should be using them yourself and believe in the results they offer.
Blog posts should have a call to action
Your successful blog posts will have a call to action. This is vital if you are to make any money at all. A great call to action will direct your readers to a specific product or service that will solve their need. If the reader has read your whole post and agree with your advice them they are more likely to trust the product or service you recommend.
Here is an example of a call to action in a blog post.
One website I use to network with other business and opportunity seekers is IBO Toolbox. It is a free service to network and share your opportunity with others. You can also buy low cost ads and link them directly to your opportunity splash page. Visit them today at IBO ToolBox
In this example I shared a service that I do use and believe in. I feel confident in referring others to use it so it is a good call to action. Help and involve your readers and they will help build a lifetime of income for you.
Thanks
Chris Paulus
www.WealthToolbelt.com
